And sales copy does not do that.
That is why effective Netwriting is really a two-step process... PREsell, then SELL. And that requires two different kinds of writing...
1) Write to PREsell.
2) Then, and only then, write to SELL.
Now for the good news... you can do this. How? Take The Net Writing Masters Course ebook. It is the only book about writing for the net that covers both PREselling and selling (just about every other book on Net writing focuses only on how to write to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).
And now for the best news of all...The Net Writing Masters Course e-book is free.
Writing effectively for the net (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing complicated or magical about it. And you don't need an English degree or literary genius to do it.
You just need to follow the right process, the correct steps. And that requires you to make the critical offline-to-online business mind shift from "location, location, location" to...
So give them what they want. Surfers on the Net are not looking for you or your business. People search for information, for solutions. Long before you make your first sale, provide the information (high value content) that people are searching for, in a way that the Search Engines like. Create content that OVER delivers what your visitors seek!
Most small businesses fail on the Net because they prepare to sell and collect money, before they have provided what their visitors are searching for... information. These small business owners build a website to sell and somehow figure that traffic will just show up and be willing to buy or hire immediately.
Wrong thinking... wrong process... no results! It's like pushing a string. You have to pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell.
1) Create the information that your prospective customers want.
2) Attract targeted traffic -- win the Search Engine wars!
3) PREsell your visitors -- build confidence (people buy from those they trust).
4) Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, information, even clicks on Google ads).
As you can see, the first three steps involve a completely different kind of Net writing. Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders and the humans. That's what effective PREselling is all about!
To date, all the attention about writing-for-the-Net focuses on only one of the four key steps, the last one, trying to convert traffic to dollars. Yes, that last one is an important one (it can literally triple sales... OR... destroy all your hard efforts, if you write poor sales copy).
But good sales copy only gets a chance to shine after your PREselling content gets the first three steps right.
The Net writing Masters Course is the first and only course that teaches you how to get the whole process right... and it's free.
Join the "Top 2%" on the Net. PREsell with information-packed content, then sell with benefit-focused sales copy, smoothly converting your visitors into customers. This "1-2" power strategy is the core to building traffic and earning income on the Net.
Click here to download the free
Net Writing Masters Course e-book.
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The goal of The Net
Writing Masters Course
e-book is to help you write
better so that you can sell more! It shows you how to use the right words with the right process...
how to pull targeted visitors into your site, PREsell them... then, and only then, sell.
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