Website Tips Blog Posts & Teasers

The new AI search engines sure make it hard to get your content noticed on the web any more. For many years I search engine optimized my pages with great content, specific keywords and related images. An excellent strategy at the time now is not enough to overcome AI search engine requirements to be considered "helpful content."

Now I am pivoting to optimizing the content library to be more AI friendly. And that means website structure is now more important than creating great content. And for Best Website Tools that means updating the website tier structure so AI can read it better.

To that end I decided to update the category pages. Category pages serve as topic hubs. Categories group related articles and help both visitors and search engines understand what the page is about. They both do that in different aspects of reality.

AI search engines can decipher the coding behind the page where as humans only see the screen. Schema.org markup code structured properly will tell the AI search bots where they can go....to find the best content...right here!!

Instead of viewing Best Website Tools as a collection of more than 500 individual pages, I started viewing it as a connected knowledge base. That shift in perspective led me to update all of my category pages with Schema.org CollectionPage markup and improved breadcrumb navigation.

This markup tells search engines and AI systems that a page is not simply another article. It is a collection of related content organized around a specific topic. By implementing CollectionPage markup on category pages, I can explicitly identify:

• The page title
• The page description
• The website relationship
• The publisher
• The page type
• The breadcrumb structure

Instead of forcing AI systems to infer those relationships, the markup defines them directly. But for humans it all boils down to one little word...

Google wants to understand who is behind a site? What the site represents? And why its content exists? If a site doesn't project a clear, consistent identity, Google classifies it as "unhelpful," and every page on the domain is suppressed - regardless of the quality of information contained within.

Strengthening brand identity is the first step in recovery. I had to make my site unmistakably me again. That meant tightening my topical focus, removing old off-topic content, and presenting myself clearly as the creator behind the tutorials, tools, and workflows I publish. Yup, I started repeating my name, brand and experience all over my website.

Google rewards sites that show real experience, real authorship, and a stable niche. Once I made my brand identity obvious (best-website-tools.com) - who I am (Timothy Koen), what I do (website tools), and why my content exists. Google could finally reclassify my site as helpful.

Brand identity isn't about colors, icons and slogans, it's about recognizability and consistency. What Brand Identity means in the new AI search era.

• a clear niche
• a real human creator
• A unified purpose
• Content reflecting real experiences
• Stable publishing history
• A cohesive topic structure
• A real voice and unique perspective

A strong brand identity tells Google the site is created by a real person, it is experience driven and not just another content farm or AI generated pulp fiction. Brand identity is achieved when Google knows who you are, what your site is about andthat you are a real person.

Tip: For BWT's update I remodeled my home page, about, contact and several key article pages first. I added more of my name, my business and my url to my content. I also improved my page metadata to be tighter and more search intent friendly. Namely better titles, keywords and descriptions were optimized for extraction.

Website Business And Helpful Content Update Recovery

How I recovered from Google's Helpful Content update, HCU meant a new way to get into Google's good graces again. After HCU depleted all my search engine traffic I tried to find out how to fix it. And I did. This article explains HCU why it matters and what I did about it.

I discovered a page I wrote in early 2008 - right at the beginning of Best Website Tools. Somehow it got orphaned from my content management system and got skipped over on every cleanup and website re-build.

Website Business page was built in an old content system and lived outside SBI's Page Manager (the new content management system). Structurally, it was a great page full of lists, features and benefits, and step-by-step knowledge. It was the kind of content that's extremely AI-friendly today - but it was too short, outdated, and frozen in time.

Modernizing it became the perfect opportunity to turn a legacy tutorial into a rich, experience-driven pillar page for the new AI era. And outlines some actionable steps you can take to recover from Google's Helpful Content update. Check it out...

Hi all Tim here, spent several days learning about Schema.org structured markup code for website page building. So, I updated my Dynamic Captions page. This video editing service is a critical addition for todays video productions. All (rather most) of my videos now have motion graphic, captions or subtitles on them. BWT Videos uses several digital tools to generate lip-synced captions, but this page is about TechSmith Camtasia Studio's version of AI powered captioning tool called Dynaimc Captions.

Well my webpage supporting this service started feeling a little old. Only 2 years old but still, it was time for an update. I added several new sections to further clarify the importance of having graphic subtitles on your videos. The most important additions won't even be seen. That would be structured markup code that tells the search engines and answer machines what information is contained within.

The goal is to add or structure the information on the page so it is compatable, even attractive, to feed AI chatbots and search engines alike. Tuns out an item list with emojis and short keyword rich info snippets are prime fodder for AI chatbots and search engines. Check out this new feature section I just added...

Dynamic Captions Features & Benefits

• Animated, in-sync captions that highlight key words and match your audio perfectly.
• Boosts viewer engagement by adding motion and visual emphasis to your message.
• Works for silent viewers on platforms that mute audio by default.
• Custom brand-matched styles including colors, fonts, pacing, and overall aesthetics.
• Increases watch time and retention by guiding the viewer's attention.
• Optimized for TikTok, Reels, and YouTube Shorts where fast-scroll content needs strong visuals.
• Multiple caption styles such as pop, slide, bounce, highlight, and color-change.
• Improves accessibility for hearing-impaired viewers and silent environments.
• Compatible with any video length from short clips to long tutorials and product demos.
• Fast 24-hour turnaround so you can publish your content quickly.

Fast, natural, and easy-to-use AI avatar video creation tool for creators and marketers.

TalkingPhotos.ai an AI powered aninmated avatar generator that works with a photo, and/or a prompt. Create any scene imaginable with this advanced technology.

Create AI avatar of anyone (within limits) and turn them into a video spokesperson, that can speak in any language.

TalkingPhotos is my favorite Best Website Tools of 2025. I chose this app because it checks ALL the boxes. It's generates AI powered videos, with lip-synced avatars, edits video in Full HD (1080p), has a one-time fee upfront for unlimited access. And it's relatively low cost for maximum AI powered creativity

Ready to bring your script to life? Get your own TalkingPhotos AI avatar generator today, and deliver your message with clarity, confidence, and personality. Check it out...

When asking for a color grading session you need to answer 3 questions. What do you want as the final product? What material do you have to start with? And finally what do you want the colorist to do?

What you want? - to do with the final product, needs to be determined first. Examples include:

• For edit if you plan to use the rendered video in other post production processes.
• For release if you want to publish immediately to broadcast, internet or social platform
• For archival purposes if you want to keep a memory saved for posterity.

What do you have? - regarding existing video, photos, AI prompts, etc. that will be included.

• Video - If you have video specify what you know about it. It's formant i.e. HD, UHD,4K, Specify it's frame rate; 24fps, 25fps,30fps. What codec it was made in if you know it; braw, mp4, ProRes, sony, rec709, etc.
• Audio - if you have any music, voice over or special sound you want included.
• Graphics - if you have any logos, titles, slogans or subtitles you want included.

This article provides tips and insights on how to prepare your footage to be color graded. Includes tips and an example you can use to get the most out of your color grading project.

More Website Tips: September 2026 « 

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