Do you need a Work at home solution? This is a success story from one home based business entrepreneur who found his perfect online business.
I was an electrical engineer at one the world's premier robotic companies. Until 9-11-01 happened I had a secure position with the company. My future looked real bright as the company grew and expanded. With promotion following promotion I rose up the ladder pretty quickly. Then it all came crashing down. The company was heavily affected by the disaster in New York and determined that 20,000 employees needed to lose their jobs. I was one of them.
"I'm sorry, but I have to let you go" my boss said. "There is nothing I can do, I received a list of people from corporate, with your name on it." This is the line that changed my life. Right at that point in time I realized that no matter how good you are at your job, you are still susceptible to some corporate decision maker who is protecting his income by eliminating yours. Right then, I wanted my own work at home solution.
That resulted in my introduction to networking. After being employed by the same company for several years I knew it would be difficult learning how to find a new job. But learn I did, I learned how to network myself. Soon after that I was on the phone talking to people, writing and mailing resumes (and posting them on the Internet).
I was wearing out some corporate carpets and meeting a lot of people. It took 6 months to find the right job, but I went back to work. In the mean time I
learned a lot about networking (and how to work at home).
"I'm sorry, but I have to let you go" my next boss said "There is nothing I can do" he said, "corporate has decided to release all the contractors, and your name is on the list. I'm sorry". At this time I started researching home based business opportunities.
Brainstorm your own work at home solution
I made a list of criteria that would need to be met before I started my home based business. Main items on my list for my work at home solution are:
- Must be a home based business, that can be done online.
- Must have world wide appeal for products and services.
- The products should be consumable (and have a high profit margin).
- Must provide a service (To build relationships, and have repeat customers).
- The Products and services must be small in size so that I could stock a supply without having to give up my basement and have have low shipping costs.
- The products and services must benefit me as well as others.
- Must have a network marketing system that I can grow with (and build personal wealth).
- Most importantly is - I can not get fired, regardless of performance or corporate decision to put my name on a list.
- Must have a personal connection with (something I have passion for).
After careful consideration and a lot of research I decided to become an
Independent Herbalife Distributor. Remarkably, Herbalife satisfies all these criteria and much more. Such as, a powerful, extensive library of online
Internet and offline marketing materials, cutting edge technology, science and nutrition advisory boards. Also, Herbalife doesn't actually employ me, so they can't fire me. I like that!
I jumped right in and sought out all the training information I could get my hands on. (which is a lot). I had information overload for a month. I researched
as much as I could about the products, traditional marketing methods and how to apply it to my work at home business plan. I even went on a diet and lost 50
pounds (22.7kg) and improved my health and lifestyle.
Like most new business start ups I got deeper and deeper into debt without much return on my investment. After learning all the traditional methods of network marketing I discovered why most people fail and why a few create enormous wealth. This little secret changed the way I did business from then on. I had not quite perfected my work at home solution back then, so I went back to the corporate world and found another job, until I got laid off again that is. Do you see a pattern here?
In my area (Detroit) the economy is so bad that no companies are hiring engineers (just firing them). On the other hand the contract houses were doing good business placing temporary engineers. This change has resulted in an army of engineers who had to lower their rates to compete for a job.
Which in turn has created the proverbial "engineers are a dime a dozen" syndrome. So, engineers (like me) have to compete for work by accepting a lower wages, working on a temporary basis and have to continuously market themselves. Which in turn results in high turnover, lots of layoffs and lower wages and on and on.
During this layoff period I worked real hard building and developing my work at home business plan. The little secret I learned is this: "I need to be my own brand." Sounds easy to say, but hard to do. Sure, it takes some brain work but at the end of the day, it is the only way to do business. You'll see why later on!
Brainstorm your Work at Home Brand
I made another list of criteria for my brand name. After some brainstorming and research I developed these must have points for my brand and they are:
- Must directly relate to my business plan (Herbalife Distributor).
- Must be professional (imply a high degree of knowledge).
- Must sound important (not whimsical or mediocre).
- Must imply that I am the expert in my field (and instill trust).
- Must imply a solution to a problem (actually, a lot of solutions).
- Must be an available website domain name (Very Important).
After careful consideration and a goodly amount of research I selected my ultimate brand name Herbal Nutrition Solutions (and domain name). It goes on everything in my business, from business cards to letterheads to logos to domain name to my email, even my mantra "herbal nutrition solutions are for everyone."
I still needed that ultimate 'demon tweak' to finally realize my work at home dream (and be my own boss). I had the home based business and the brand, all I needed was the right tools and a little hard work to engineer my own work at home solution.
I decided to put the Internet into network marketing and start doing business online. I joined to a couple of membership websites and promoted them with free and paid advertising. Business wasn't exactly booming as I learned that renting someone else's website and paying to support it is one of the quickest ways to go bust.
Traditional marketing techniques don't always work so well for small business owners (like me). They cost too much, the return on investment takes too long and they're old hat. However some of those same marketing techniques can be used online in a modern way to much greater effect.
For instance a 'Home page' is like the front page of a newspaper. Content pages are like brochures and literature. A contact-us form is like a business card. An e-store is like a shopping mall. A search engine listing is like advertising in the classifieds. The difference online is that your audience can
be millions of people, not just your local community.
Nowadays people are doing more searching and shopping online than ever before. Owning a website is far, far cheaper than traditional marketing. And
your own website doesn't need a brick and mortar location to attract customers.
"Just Google it" as the saying goes and you can find information on just about anything. So, I decided to learn how to make a website that would show up on page one for a Google search term. Then I found the 'demon tweak' I was looking for, and had to build my own website!
The Demon Tweak
Is Site Build It! (SBI) my perfect work at home solution. As with my decision to go with Herbalife as my home based business and my brand name 'Herbal Nutrition Solutions' I made a list of criteria that needed to be satisfied before I started to build my own website.
After careful consideration and research here are the criteria for my website building tools: Each company I looked at had most of these qualities. Use this list to hlp you select a network marketing company for your business
- Must be a complete set of tools, an all in one package. I didn't want to learn the hard way and jump from one tool to the next. I wanted all the tools, all in one place. (Engineers are like that. )
- Must have tutorials up the kazoo, so that I can learn everything (and stuff I didn't even know I needed to learn).
- Must be an established, well respected company, no fly by night companies for me.
- Must over-deliver. I didn't know what that meant at the time but I do now.
- Must be easy to use and provide methods for problem solving such as help forums, how to tutorials and technical support.
- Must be reasonably priced!
Solo Build It! has all that and is geared specifically for online business. I could not have found a better work at home solution. And believe me I researched it.
Herbal Nutrition Solutions is a huge success for me. With an average of 17,000 visitors a month from all over the world HNS is a very popular website. Several pages are ranked in the top 10 on Google and receive numerous click throughs daily. I no longer worry about getting laid off from my job, having to network my engineering skills or accept lower wages. Nowadays I only have to commute to my home office to get to work.
If any of this sounds familiar to you, follow this advice.
- Start your own business, be your own boss. Make sure you are comfortable with your decision. Research and brainstorm your ideal business. Create a business plan that you will enjoy long term. You don't want to learn the hard way, so select one that meets all your criteria, and stay with it. If you already are an expert at something or have your own business skip to step 2.
- Brand yourself - Create your own corporate image. I selected "Herbal Nutrition Solutions" because of all the knowledge I learned about Herbalife and network marketing (and the domain name was available). I got all the business paraphernalia and the website to go with it. If you already have a brand skip to step 3.
- Get Site Build It! and build your own work at home solution. With your own website you can create a successful home based business and not worry about lower wages, competing for a job or getting laid off ever! SBI can change your life, it changed mine.
- Get started today on your own work at home solution! Order your own Site Build It! online business building solution.
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