As any SEO expert will tell you a page has to please both the reader and the search engines. Realistically you must please the reader at all costs. Get that right and the search engines will recognize and rank your page well. Get the first part wrong and it doesn't matter what the search engines do. If your readers aren't captivated by your writing then they won't return or spread your article around.
Here is how to optimize a page writing for readers.
The idea here is to fill in the information that makes the thought complete. You really don't want your readers to assume anything, like what FDA stands for or why the statement was made in the first place. If your thought isn't completely clear your readers will assign less credibility to it and to you.
Summary - Write your for readers first, then for search engine optimization. Use good writing style and stick to it. Try to use writing styles that are proven to work well. Use complete thoughts and don't assume everybody just knows what you are thinking. Proof-read, proof-read, proof-read as many times as it takes. Look for grammar and spelling errors, run-on or over long sentences. Use complete well defined thoughts and don't leave your readers hanging.
Search engine optimization now includes more and more content. Smaller pages are getting lower rankings than ever before. If your writing for readers is less than 1000 words it is too small to grab the search engines attention. There is no limit to how long a webpage can be. Many webmasters are now lengthening pages and adding images.
If your page is short think about combining it with other similar pages to make one long page. Try fleshing out ideas to add more content to your page.
That's if folks, keep on writing for readers.
Hope this helps
Tim Koen
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