Did you see the video? What did you take away from it? What's that? Going to think twice about ordering pizza online? Here are some best website tips.
Contrast is very important. Your text should have a high contrast ratio. If your text has a low contrast ratio it blends into the background and can become unreadable. If users can't read your text they will find another website that they can read.
Black lettering on a white background results in a contrast ratio of 100%. Light grey text on a medium grey background (and I have seen this) will make text blend in and virtually disappear. Say goodbye to users with poor vision.
Only use alternate styling (color, size, underline and boldness) for text sparingly. These style changes should only be used to enhance or emphasize the words. If you over do text styling it loses its effect and becomes annoying. Say goodbye those visitors.
Size matters, itty bitty and oversized elements tend to disorient some people. Images like words need to be easily seen. Too small with too much detail look more like a mistake than an intended design.
Images that are too big will get ignored and may become annoying. Some users will scroll past large images others just leave the page.
Location is key. Webmasters should layout their designs to achieve a "Most Wanted Response." That being to get the visitor to do something, like buy a product or click through to another page or fill in a form or download an ebook or do something.
Locate images, buttons, click through links and text so it flows naturally into your call to action.
Putting these calls to action in a prominent place makes it easy for your visitors to understand what you want them to do.
Spacing is very important too. Your design elements need to have plenty of room around them. You want your visitors to identify the different elements easily.
You do not want your design to look squeezed or empty. You need to space out images, text and videos so they fit together well.
Empty space is also called white space. This term came about because paper is typically white. But it means the empty space on your page.
Surprisingly you want lots of white space in your page, it makes elements easier to identify with and text easier to read. Make sure all your elements have enough white space around them. But not too much. You don't want your visitors to get the feeling the your design looks sparse or empty.
For users they want very readable text, large button sizes (and other links) and easy to find 'calls to action.' Search engines can tell if your page has these attributes and ranks your page accordingly.
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