Users want very readable text, large button sizes (and other links) and easy to find 'calls to action.' Search engines can tell if your page has these attributes and ranks your page accordingly. When user take action on your website it registers as interactivity to the search engines. Like a signal that the user has found the information they were looking for.
Website accessibility tips too improve design layout. Okay all you webmasters, are your designs user friendly? Are they easy to read and accessable to impaired users? Ah hah! Never thought about it much, did you? Here are some tips for your next design.
Did you see the video? What did you take away from it? What's that? Going to think twice about ordering pizza online? Here are some best website tips.
Want to know more about designing for the web? Try these informative books below.
Contrast is very important. Your text should have a high contrast ratio. If your text has a low contrast ratio it blends into the background and can become unreadable. If users can't read your text they will find another website that they can read.
Black lettering on a white background results in a contrast ratio of 100%. Light grey text on a medium grey background (and I have seen this) will make text blend in and virtually disappear. Say goodbye to users with poor vision.
Only use alternate styling (color, size, underline and boldness) for text sparingly. These style changes should only be used to enhance or emphasize the words. If you over do text styling it loses its effect and becomes annoying. Say goodbye those visitors.
Size matters, itty bitty and oversized elements tend to disorient some people. Images like words need to be easily seen. Too small with too much detail look more like a mistake than an intended design. Images that are too big will get ignored and may become annoying. Some users will scroll past large images others just leave the page.
Location is key. Webmasters should layout their designs to achieve a "Most Wanted Response." That being to get the visitor to do something, like buy a product or click through to another page or fill in a form or download an ebook or do something. Locate images, buttons, click through links and text so it flows naturally into your call to action. Putting these calls to action in a prominent place makes it easy for your visitors to understand what you want them to do.
Surprisingly you want lots of white space in your page, it makes elements easier to identify with and text easier to read. Make sure all your elements have enough white space around them. But not too much. You don't want your visitors to get the feeling the your design looks sparse or empty.
Positive User Experience is an important aspect for generating delight in your users. Making a website delightful, informative and easy to understand can lead to more sales and user connections for your business. That happens when the user engages with your website. Like when a user clicks on a link, watches a video or fills in a form. Website accessability means providing a outstanding user experience.
Hope this helps
by: Tim Koen
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