Article Writing | Directory Submission and Search Engine Optimization

Write and publish an article you know something about.

I wrote an article about something that I understood. Then I published it with My Article Submitter to 3 dozen article directories. Yahoo and MSN (among others) posted my article for their readers the next day. And the results are fabulous:

Best Website Tools Daily Statistics for May 2008

Day | Visits | Visitors | Pageviews

1) 105 -19.16% | 96 -21.15% | 220 -17.45%
2) 412 -75.18% | 365 -80.40% | 983 -77.95%

In one day my website traffic quadrupled. It is such a positive indicator, I'm jumping out of my chair (watch out behind). But wait theres more. The subject matter is pretty obscure. Have you ever heard of "Ocular Defense Formula" (ODF) a herbal eye health supplement? And what the heck does that have to do with SEO?

ODF is a herbal supplement that includes Lutein, Bilberry, vitamins, antioxidants, and nutrients to help protect the eyes from oxidative and age related damage that can lead to vision problems. ODF is also the file name for a page Ocular Defense Formula on my health & wellness website Herbal Nutrition Solutions. ODF is a search engine optimized webpage and ranks #1 in Google (of about 45,000+ search results).

Herbal Nutrition Solutions Daily Statistics for May 2008

Day | Visits | Visitors | Pageviews

1) 270 -25.00% | 243 -26.16% | 514 -21.07%
2) 757 -70.09% | 689 -74.17% | 1805 -74.01%

As you can see these numbers are much nicer. Here comes the chair jumping again! I may need to get a new chair soon. Already other webmasters are asking for reprint rights and offering link exchanges for the article. It just keeps getting better and better. The phone calls are coming in too asking for advice. How cool is that! One little article has generated so much buzz I just had to let everyone know how I did it.

Here is my secret: I wrote an article called Keyword and Meta Description Tags and submitted it to 3 dozen article directories. I published this website and used my health & wellness website as a source of information. This way, I could promote 2 websites at the same time. The main website (Best Website Tools) is where the article resides, and the writing style is geared toward that theme. The other website (Herbal Nutrition Solutions) provides the subject matter. By describing how I search engine optimized ODF I was able to generate 4x the traffic to both websites overnight.

The writing style is in the "how to" genre. First I describe a problem and then I provide the solution. This article solves a problem by example and then offers tips and techniques to follow to reach the solution. The problem is getting this page to rank high in the search engines. The solution is a well optimized webpage that captivates. The article then decribes how to optimize for any type of webpage with keyword and meta description tags.

Try this formula:

• State the problem, e.g SEO for higher rankings
• Offer a solution, e.g meta tags optimization
• Describe how your solution works Explain why it works
• Use an example
• Call to action statement e.g. show what to do next - most wanted response
• Publish to as many relevant article directories as you can, the easy way

My Article Submitter

The next step I used was to submit the article to the right directories. With My Article Submitter I selected about 30 appropriate article submission directories to post too and submitted "Keyword and Meta Description Tags." This software takes all the tedious repetitive work out of the submit process. So I didn't even have to do that much work.

And the hits just keep on coming! Looking closely at the stats above you can determine that the average pageview per visitor has risen from 2 pages to 4 per day (bonus). The primary link of course is Best Website Tools and the secondary link is Herbal Nutrition Solutions.