Writing for the Net to get the Most Wanted Response
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Wrong, (You'd be surprised) most of it is written by ordinary folks with no special talent. How can that be? What do they have that I don't? Well, time, patience and the right process.
Here are some excerpts from Dr. Ken Evoy's "Netwriting - The Masters course." These lessons are invaluable to getting the most wanted response from your visitors. Of course the e-book is free to download.
The key to success on the Net for the small business owner is to master an in-demand niche. With a niche-focused business, your competition will be lower and it will be easier for targeted, interested visitors to find your Web site. And visitors equals traffic... the lifeblood of any business. PREselling is more powerfull than a sales pitch.
Selling is trying to get the sale. Before you sell, PREsell. While selling might be your first priority, it does not come first. Your site’s first job is to satisfy your visitors’ needs and then lead them to your Most Wanted Response. It’s only at that point that selling enters the picture.
Most people, as you can well imagine, resist sales efforts. So if your content is heavily pitching something, visitors will resist you rather than embrace you. Add to that resistance, as well, feelings of frustration and annoyance because she didn’t find what she was looking for. She wanted information not a sales pitch! Simply put... pure selling does not work right off the bat. You need to warm up your visitors and you do that by...
PREselling, on the other hand, warms up your visitor with high-value information that fosters trust and credibility. Your information fulfills a wish and/or provides a much sought-after solution for her. As a result of this positive/beneficial experience, the visitor begins to like and respect you.
Great content encourages your visitor to think about you as a friend making a recommendation rather than a stranger making a sales pitch. And if you create a truly info-rich site, you’ll actually become a trusted expert, sharing your wealth of information.
Effective PREselling creates an open-to-buy (or open-to-hire) frame of mind in your visitor and gets the click through to your monetization model. It’s this openness to find out more about you and your business that produces higher Conversion Rates and generates more income for you.
The key is to reinforce your credibility to your visitor/potential customer every step of the way. To accomplish this, get inside your visitor’s head and think about how she will react to your PREselling efforts.
Whatever you do, consider the impact on your visitor... If it does not make her more open to buy or hire, don’t do it. PREsell your way to high Conversion Rates. It’s easy to summarize the whole point of effective PREselling with this question... Which person would you respond to?
A stranger with a sales pitch...
or...
A knowledgeable friend making a recommendation?
If they cannot find your site, it does not exist. As the engines improve their algorithms, all the Search Engine experts say that well-written theme sites are what will rank best for specific keywords over the coming years.
One more important point...
Finding a site through a Search Engine is more credible than visiting a site due to advertising. It is the offline equivalent of reading editorial content in a newspaper, as opposed to an ad. Your high-value, original content PREsells your targeted visitors, winning confidence and trust by providing the information they seek. Your content establishes your expertise in this niche. It credentializes you in the eyes of your potential customers.
Is she feeling cynical and impatient? Or enthusiastic and information-seeking? Ready to be persuaded? You have to write the right words to get her to stay on your site. Take your time as you build your foundation/thumbnail sketch(es). The effort you put in now is going to support your Web site and of course, your business.
Remember the next Web site for your visitor is only a mouse-click away. And realistically, that next site probably belongs to a competitor. Your words are always competing with a ticking clock. A rather sobering thought, isn't it?
1) Develop a valuable product or service -- your own creation or someone else’s!
2) Develop your own site in the niche that you know and love.
3) Fill that site with high-value content.
4) Use that content to attract your own niche-targeted traffic.
5) Build trust and credibility with your visitors.
6) Use content to PREsell your targeted visitors. And...
7) Convert that PREsold, warm, willing-to-buy traffic into sales or contracts.
8) Diversify your revenue plan to include other monetization models (ex., Google’s AdSense, affiliate income, services, etc), all related to your site’s theme-based content. This diversification will help you grow a stable profitable business that you own, one with true equity.
The process is very do-able if you have the motivation and the right tools. You provide the first ingredient and Site Build It! will look after everything else!
Right thinking... right process... right results... Profit!
You can do the same.
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Click here to download the free Net Writing Masters Course e-book. 284 KB - Windows and MacOs You are about to download a .pdf file ("netwritingmasters.pdf"). Save it to your desktop. After you have downloaded, double click it to open. |
The goal of The Net
Writing Masters Course
e-book is to help you write better so that you can sell more! It shows you how to use the right words with the right process... how to pull targeted visitors into your site, PREsell them... then, and only then, sell.
Change the process to change the results.
Start building your traffic and income today. Click Here
eLearning, eCommerce, eSuccess - Site Build It!
Tim Koen, 61 W. Annabelle, Hazel Park, MI. U.S.A 48030
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