I was an electrical engineer at one the world's premier robotic companies. Until 9-11-01 happened I had a secure position with the company. My future looked real bright as the company grew and expanded. With promotion following promotion I rose up the ladder pretty quickly. Then it all came crashing down. The company was heavily affected by the disaster in New York and determined that 20,000 employees needed to lose their jobs. I was one of them.
"I'm sorry, but I have to let you go" my boss said. "There is nothing I can do, I received a list of people from corporate, with your name on it." This is the line that changed my life. Right at that point in time I realized that no matter how good you are at your job, you are still susceptible to some corporate decision maker who is protecting his income by eliminating yours. Right then, I wanted my own work at home solution.
I was wearing out some corporate carpets and meeting a lot of people. It took 6 months to find the right job, but I went back to work. In the mean time I learned a lot about networking (and how to work at home).
"I'm sorry, but I have to let you go" my next boss said "There is nothing I can do" he said, "corporate has decided to release all the contractors, and your name is on the list. I'm sorry". At this time I started researching home based business opportunities.
I made a list of criteria that would need to be met before I started my home based business. Main items on my list for my work at home solution are:
I jumped right in and sought out all the training information I could get my hands on. (which is a lot). I had information overload for a month. I researched as much as I could about the products, traditional marketing methods and how to apply it to my work at home business plan. I even went on a diet and lost 50 pounds (22.7kg) and improved my health and lifestyle.
In my area (Detroit) the economy is so bad that no companies are hiring engineers (just firing them). On the other hand the contract houses were doing good business placing temporary engineers. This change has resulted in an army of engineers who had to lower their rates to compete for a job.
Which in turn has created the proverbial "engineers are a dime a dozen" syndrome. So, engineers (like me) have to compete for work by accepting a lower wages, working on a temporary basis and have to continuously market themselves. Which in turn results in high turnover, lots of layoffs and lower wages and on and on.
I made another list of criteria for my brand name. After some brainstorming and research I developed these must have points for my brand and they are:
After careful consideration and a goodly amount of research I selected my ultimate brand name Herbal Nutrition Solutions (and domain name). It goes on everything in my business, from business cards to letterheads to logos to domain name to my email, even my mantra "herbal nutrition solutions are for everyone."
I still needed that ultimate 'demon tweak' to finally realize my work at home dream (and be my own boss). I had the home based business and the brand, all I needed was the right tools and a little hard work to engineer my own work at home solution.
Traditional marketing techniques don't always work so well for small business owners (like me). They cost too much, the return on investment takes too long and they're old hat. However some of those same marketing techniques can be used online in a modern way to much greater effect.
For instance a 'Home page' is like the front page of a newspaper. Content pages are like brochures and literature. A contact-us form is like a business card. An e-store is like a shopping mall. A search engine listing is like advertising in the classifieds. The difference online is that your audience can be millions of people, not just your local community.
Nowadays people are doing more searching and shopping online than ever before. Owning a website is far, far cheaper than traditional marketing. And your own website doesn't need a brick and mortar location to attract customers.
"Just Google it" as the saying goes and you can find information on just about anything. So, I decided to learn how to make a website that would show up on page one for a Google search term. Then I found the 'demon tweak' I was looking for, and had to build my own website!
After careful consideration and research here are the criteria for my website building tools: Each company I looked at had most of these qualities. Use this list to hlp you select a network marketing company for your business
Remarkably, Solo Build It! has all that and is geared specifically for online business. I could not have found a better work at home solution. And believe me I researched it.
Herbal Nutrition Solutions is a huge success for me. With an average of 17,000 visitors a month from all over the world HNS is a very popular website. Several pages are ranked in the top 10 on Google and receive numerous click throughs daily. I no longer worry about getting laid off from my job, having to network my engineering skills or accept lower wages. Nowadays I only have to commute to my home office to get to work.
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