As an Internet marketer they just seem like too much trouble to create. You get so frustrated trying to make the code and putting it in your pages that you go bonkers. Then you abandon the project or farm it out at extra cost.
To top that off popup blockers have virtually eliminated the occurrence on most peoples computers. Now -a-days websites don't use old-style popups because of this. So...Popups have changed, gotten more sophisticated and are less annoying. That's why we still see and use them. To great advantage for some.
Consider this... many websites popup their e-zine sign-up form first thing. Why do you suppose this is? OK, you can stop wondering. It is not to get visitors to sign up right away, nobody does that. The reason is to let folks know that they can get something for free.
The hope is to pique their interest and then sign up. The popup puts the idea in your head, "this website has a free e-zine." If you like what you see then you can sign up. It also exercises the click finger on your buttons. Something you want your visitors to be familiar with. The next time it will be easier for them to click.
Or how about this, popup on demand. You can create an extra large image of your product and make it clickable from a thumbnail. A popup is great for adding content to your page, as in product descriptions. You can pack a lot more information on a web-page without making it huge.
The best solution is a low-cost tool that does the work for you. Find out how to create popups in 2-1/2 minutes with full control. See how...Read More
One of the things I learned is this: Agree to have a personal page. eBay, for example, has created "About Me." The way eBay views it, their members are part of a community, a family. And anyone who wants to share information about themselves is welcome to do so with a personal Web page. Here is what you can do with a personal Web page...
If you browse the eBay categories, you will see that very few people take advantage of this option. Privacy is such a hot issue on the Net that it seems like a personal page is a contradictory idea. But a personal page is an absolutely fabulous marketing tool. Take advantage of it. You get free advertising on some of the most heavily-traveled consumer locales in the world.
Again and again, eBay urges its trading community to check feedback, to check the reputation of the seller. When you auction your products or services, you can be sure that many buyers will indeed do just that. The Internet is famous for its anonymity but that isnt wise if you want to sell over the Net, whether on an auction or not. If your customer doesnt trust you, she isnt going to buy. Period.
When you go to a store, do you buy brands that are familiar to you? Would you buy a highly technical product without knowing the company and having contact information easily available? Personally, if there is no way to contact an Internet company, I dont buy from them -- ever. The more confidence you inspire, the more money you will make. So whats the million-dollar answer to the question, Do you want a personal page? Yes, yes, YES!
To get your free copy of this e-book...Read More
Unfortunately, at least 98% of small business websites start "at the end"... the sale. Great Net Writing is actually far, far more than writing great sales copy.
Before you write to sell, take an order, clear a credit card and ship a product... You need traffic. PREsold traffic.
And sales copy does not do that.
Writing effectively for the net (i.e., the kind that generates income) is indeed something that anyone can accomplish. There is nothing complicated or magical about it. And you don't need an English degree or literary genius to do it.
Let's boil it down to four simple steps...
1) Create the information that your prospective customers want.
2) Attract targeted traffic -- win the Search Engine wars!
3) PREsell your visitors with your words -- build confidence (people buy from those they trust).
4) Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, information, even clicks on Google ads). Learn more about writing for the net...
Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books ? as long as it's not too cute.
For example, Remedies for Insomnia: twenty different ways to count sheep. Or: Get off that couch: fifteen exercise plans to whip you into shape.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read: We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.
Ask yourself some questions:
Learn more about creating your own ebooks...Read More
The online ebook business is exploding. If you have knowledge of something, anything you think people might want you can write an ebook, start an Internet ebook business and sell it online.
Here's just a few of the benefits of running your own online ebook business:
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